Liam and Sonya with their first collection at Scoop International event. 1 rail of with a capsule collection.

OUR Story

“We lived in New York, fell in love in Catalonia, discovered our style in Denmark; & found ourselves in Australia.”

The AVIE journey encompasses a global style of Sonya & Liam was founded in 2019.

AVIE is a contemporary, luxury slow fashion label dedicated to creating elevated, stylish, investment pieces for desk to dinner versatility. The duo’s mutual creative sensibility grounds itself in curating powerful pieces infused with feminine tones, with effortless edge & sophistication.

The AVIE woman is a trailblazer, pushing boundaries & making her mark in the world.

‘A VIE – For Life’

As we are as a label, we are as a team ‘For Life’.


Sonya moved to New York in 2005 working for Junko Yoshioka a couture bridal and evening-wear label in Soho, NYC. Crafting couture creations for coveted red-carpet events such as The Academy Awards, The Golden Globes; worn by Demi Moore, Jessica Alba & Helen Hunt.

Sonya continued her career in Mayfair, London to refine her aesthetic before foreign shores came calling again. Headhunted to work in Barcelona, she was able to adopt a new language both in speech and design, falling in love with Barcelona’s beautiful culture, architecture, and passion.

The end of 2011 brought a new challenge in Denmark, which became Sonya & Liam’s home for 4 years. The minimalist ethos and effortless lifestyle became intrinsically entwined into the AVIE DNA creating a fundamental layer.

Furthering her knowledge and expertise their journey took them to Turin, Italy, followed by Melbourne, Australia; enabling Sonya to become Head of Design for a number of established labels in both hemispheres. Sonya along with Liam finally coalesce their mutual love for the creative arts to launch AVIE.

"...I needed a wardrobe that gave the strength to walk into any room and stand tall..."
Sonya Bachra-Byrne
Creative Director
Sonya in the studio designing on her work table
Liam on a photoshoot with model and colleagues


Liam’s unconventional start into Fashion & Art Direction stemmed from his Civil Engineering background and architectural influences. Leading him to work on the many prestigious projects; most notable the 2012 London Olympics working alongside prominent Architects and Structural Engineers

Liam’s appreciation of conceptual art quickly enticed him into the visual arts of acting, cinematography and independent film. Working with the intricacies of lighting, composition & storytelling navigated him to create fashion campaigns, lookbooks and branding films throughout Europe and NYC and Australia. Liam’s expertise of film making and lighting, led him and Sonya to direct and produce a number of international nominated independent short films together.

"...for me, it's all about telling a story that promotes inner and outer confidence..."
Liam Nathan Byrne